no code implementations • 21 May 2024 • Yuki Uehara, Naoki Nishimura, Yilin Li, Jie Yang, Deddy Jobson, Koya Ohashi, Takeshi Matsumoto, Noriyoshi Sukegawa, Yuichi Takano
We apply a robust portfolio optimization model based on customer segmentation to the coupon allocation problem.
1 code implementation • 21 Apr 2024 • Deddy Jobson, Eddy Hudson
Regression is typically treated as a curve-fitting process where the goal is to fit a prediction function to data.
no code implementations • 23 Jul 2022 • Jie Yang, Yilin Li, Deddy Jobson
To achieve a better lift return on investment (lift ROI) on the enduring effect of the promotion and improve customer retention and loyalty, we propose a framework of multiple treatment promotion decision making by modeling each customer's direct and enduring response.