Generating titles for millions of browse pages on an e-Commerce site

WS 2017  ·  Prashant Mathur, Nicola Ueffing, Gregor Leusch ·

We present two approaches to generate titles for browse pages in five different languages, namely English, German, French, Italian and Spanish. These browse pages are structured search pages in an e-commerce domain. We first present a rule-based approach to generate these browse page titles. In addition, we also present a hybrid approach which uses a phrase-based statistical machine translation engine on top of the rule-based system to assemble the best title. For the two languages English and German we have access to a large amount of already available rule-based generated and curated titles. For these languages we present an automatic post-editing approach which learns how to post-edit the rule-based titles into curated titles.

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