no code implementations • 16 Mar 2024 • Martino Banchio, Aranyak Mehta, Andres Perlroth
We are motivated by online advertising auctions when users interact with a platform over the course of a session.
no code implementations • 31 Jan 2023 • Yeganeh Alimohammadi, Aranyak Mehta, Andres Perlroth
Through the analysis of this model, we uncover a surprising result: in auto-bidding with two advertisers, FPA and SPA are auction equivalent.
no code implementations • 18 Jan 2023 • Aranyak Mehta, Andres Perlroth
We consider a multi-stage game where first the auctioneer declares the auction rules; then bidders select either the tCPA or mCPA bidding format and then, if the auctioneer lacks commitment, it can revisit the rules of the auction (e. g., may readjust reserve prices depending on the observed bids).