no code implementations • 17 May 2024 • Changshuai Wei, Benjamin Zelditch, Joyce Chen, Andre Assuncao Silva T Ribeiro, Jingyi Kenneth Tay, Borja Ocejo Elizondo, Keerthi Selvaraj, Aman Gupta, Licurgo Benemann De Almeida
Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limited marketing budgets.
1 code implementation • 4 Jan 2018 • Changshuai Wei, Qing Lu
Based on theoretical analysis, we proposed to use Laplacian kernel based similarity for GSU to boost power and enhance robustness.
no code implementations • 5 May 2015 • Changshuai Wei, Daniel J. Schaid, Qing Lu
Through simulation studies and an empirical data application, we found that TAMW outperformed multifactor dimensionality reduction (MDR) and the likelihood ratio based Mann whitney approach (LRMW) when the underlying complex disease involves multiple LME loci and their interactions.