no code implementations • 26 Jul 2023 • Nimrod Dvir, Elaine Friedman, Suraj Commuri, Fan Yang, Jennifer Romano
This research draws upon cognitive psychology and information systems studies to anticipate user engagement and decision-making on digital platforms.
no code implementations • 26 Jul 2023 • Nimrod Dvir, Elaine Friedman, Suraj Commuri, Fan Yang, Jennifer Romano
This study introduces and empirically tests a novel predictive model for digital information engagement (IE) - the READ model, an acronym for the four pivotal attributes of engaging information: Representativeness, Ease-of-use, Affect, and Distribution.
no code implementations • 16 May 2023 • Nimrod Dvir, Elaine Friedman, Suraj Commuri, Fan Yang, Jennifer Romano
The framework was empirically validated in a large-scale user study measuring how word choice impacts the dimensions of IE.