Search Results for author: Philip Weber

Found 1 papers, 0 papers with code

Trends of digitalization and adoption of big data & analytics among UK SMEs: Analysis and lessons drawn from a case study of 53 SMEs

no code implementations14 Feb 2020 Muhidin Mohamed, Philip Weber

Small and Medium Enterprises (SMEs) now generate digital data at an unprecedented rate from online transactions, social media marketing and associated customer interactions, online product or service reviews and feedback, clinical diagnosis, Internet of Things (IoT) sensors, and production processes.

Management Marketing

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